"The irreversibility of time" (...) 203

Time requires a connection with reality (...), a bond that is established by the effective relationship with the individual who needs to integrate with this same reality.

However, time is indeed a real and constant presence in human life in general and the individual in particular.

Because the total alienation, can not remain in this ignorance, as contrary to the rights of citizenship, the individual must know the reality of the current situation, as lives and the difficulties brought by the news all over the world.

By the way, it is presented in day-to-day by the news what is happening in society where it is located and other international character of news that project in the global context.

Considering that the Internet is a mechanism where there is interaction with the world around us is natural that information today, more than ever, are fast.

Especially the immediacy, a tendency for emergency information and the impact it is in the global space where we stand.

The information age has opened new paradigm of detailed news and other specific because it falls within the proper environment where the news by their circumstances and characteristics have more emphasis and prominence.

The media, the press, television, radio and the Internet, characterized by "media", have been responsible for triggering massively all the information of our global space.

In fact the information is privileged if we take into consideration some social, electoral or political interests of marketing diversifies in all aspects.

In this way, and the marketing is the instrument to trigger all the information translated by commercial advertising, a versatile tool that fits any content for the purpose of promotion.

So, accordingly can not be "someone" to remain anonymous, unless you want to, yet make sure to "will the world", it is the duty of every citizen.

 Especially also the co-responsibility that certain subjects suffer the contribution of a given situation.

Therefore, the duty to be informed means monitoring the socio-economic development of the global world in which we live.

Translated by knowledge how are super powers, as they are positioned on the ground against the imperative to plan for survival, peaceful coexistence, safety and well-being of nations.

So our discourse sought the exact direction to leave a few considerations on our theme "irreversibility of time." Antonio Cardoso